Wireframe Page
- Structural wireframe with layout and typographic hierarchy.
- Ensure consistent spacing, font scales, and contrast.
- Map this frame to the nearest user flow step.
High quality
Bright colors
STYLE
LOGO
ABOUT US
Discover Your New Route to Quality: Welcome to SilkRoad!
Named after the legendary Silk Road... we bring popular clothing, shoes, and other textile products straight from Turkmenistan.
Every item embodies quality, craftsmanship, and reliability — a long-lasting addition to your wardrobe.
SilkRoad — Timeless Quality, For Your Comfort Today.
Project Bar
DESCRIPTION
The Problem
People in Romania who want authentic Turkmen textiles struggle with availability, high import costs, and quality uncertainty. Meanwhile, Turkmen producers lack access to EU markets, branding, and logistics compliance.
Our Solution
A dedicated online platform that curates and delivers Turkmen textiles locally in Romania with transparent pricing, verified quality, and fast delivery.
- Curated catalog: Cotton jeans and towels and fashionable leather shoes.
- Product pages with materials, sizes, care instructions, and photos
- Secure checkout in RON with invoices and tracking
- Courier & locker shipping, easy returns
- Educational storytelling about Turkmen craft
Phase 2 – Marketplace Upgrade
- Vendor onboarding (Turkmen producers)
- Ratings, reviews, wishlists, and discount systems
- Bundles & promotional campaigns
Customer Segments
- Primary: Turkmen people in Romania & international students (18–35)
- Secondary: Romanian consumers (18–55) valuing natural fibers
- Early B2B: Small boutiques seeking unique textiles
Competition
- General marketplaces: eMAG, Etsy
- Local Romanian textile brands
Our Advantages
- Niche focus & authenticity
- Verified quality and materials
- Strong brand story and cultural trust
Key Metrics
- Waitlist signups & email subscribers
- Conversion rate & Average Order Value
- Repeat purchase rate
- Order fulfillment time
- Number of verified suppliers
- Customer satisfaction scores
Cost Structure
Fixed Costs: logistic fee, advertisement, marketing.
Variable Costs: cost of goods, logistic fee.
Revenue Streams
- Direct product sales
- Marketplace commissions (Phase 2)
- Private-label textile collections
VALIDATION 1
Problem & solution validation using client survey data and early supplier interviews.
Identifying the Problem
Shoppers looking for Central Asian / Turkmen-inspired textile products in Romania struggle with: (1) trusted signals about quality and origin; (2) discovering unique designs at fair prices; (3) a smooth, mobile-first buying experience.
49/53 shop via smartphone
Quality importance avg 4.34/5
Top drivers: Quality, Price, Design
Hypotheses & Research Objectives
Hypotheses
- H1 — A mobile-first store with strong quality proof will improve purchase intent.
- H2 — Curated design discovery increases time-on-page and conversion.
- H3 — Transparent pricing & easy returns reduce drop-offs at checkout.
Objectives
- Measure current satisfaction and blockers in online textile purchases.
- Prioritize features customers value most (quality, price, design, brand, sustainability).
- Estimate willingness to pay (WTP) and preferred buying channels.
Methodology
Design: mixed-methods survey (closed + open questions).
Sample: n = 53 client responses (Romania); age 18–45 dominates.
Fieldwork: online distribution in social groups & classmates’ networks.
Period: October–November 2025.
Tools: Google Forms, manual cleaning & aggregation in spreadsheets.
Example Questions
- How often do you shop online for textiles? (Never / Sometimes / Often)
- Rate importance of quality/durability (1–5).
- Would you consider organic/natural materials? (1–5)
- Top 3 purchase drivers (quality, price, design, brand, sustainability)
- Preferred device & age/gender (for segmentation)
General Plan
We split validation into two tracks: Clients (end customers) and Businesses (suppliers/retailers). Methods include surveys, short interviews, and outreach through social channels.
Clients’ Problem Validation
Key Takeaways
- Mobile-first: smartphones dominate.
- Priorities: Quality and Price lead; Unique Design matters.
- Ratings: quality importance 4.34; organic interest 4.14; satisfaction 3.66.
- Segments: 18–35 core; gender ~60/40 split.
Businesses’ Problem Validation (Ongoing)
- Businesses’ Problem Validation (Ongoing) We attempted reachout to the people especially with platforms like Whatsapp and Facebook. So far, qualitative feedback indicates that quality and price transparency are top drivers for conversion, with interest in highlighting organic/natural options. We will continue collecting structured responses and update this section with charts similar to the Clients’ Validation above.
- Contacted people in Facebooka and Whatsapp: 53 Key concerns: stock variety, delivery times, return policy clarity
- Desired features: authenticity badges, size/fit guidance, fast support.
Next: collect 20+ structured supplier responses and visualize them like clients’ charts.
Do we need to update our solution?
- Mobile-first confirmed — prioritize responsive product cards and one-tap checkout.
- Quality proof: add material specs, weave density, care labels, origin stories.
- Design discovery: emphasize curated collections; boost image galleries.
- Organic filters and guidance for natural dyes/fibers.
Wireframe
Product Detail Page (PDP)
- Title, price (lei), color/size selectors, quantity control.
- Primary action: Add to Cart; secondary: Sizing Chart.
- Breadcrumbs: Home > Category > Product.
Product Detail Page (PDP)
- High-res images + thumbnails or gallery.
- Trust elements: reviews, delivery/return info in RON (lei).
- Sticky add-to-cart on mobile improves conversions.
Cart
- Line items with size and quantity controls.
- Running subtotal in RON (lei), clear CTA to Checkout.
- Mini summary box mirrors totals for clarity.
Checkout – Shipping
- Collects shipping address; supports multiple carrier options.
- Shows cost for UPS Ground/Air/Sea in lei.
- Progress: Cart → Info → Shipping → Payment.
Checkout – Payment
- Collects card number, expiry, CVV; billing address options.
- Order summary pinned on the right for transparency.
- ‘Complete Order’ CTA finalizes purchase.
Order Confirmation
- Order ID, customer and shipping details summarized.
- Payment method masked; totals shown in lei.
- Thank-you message confirms successful order.
Landing Page
UX – User Interviews
This section contains three face-to-face interviews (1 video and 2 audio recordings) with potential users from the main target segment. Each interview includes a completed participant profile based on the collected UX research insights.
Interview 1 (Video)
Face-to-face interview recorded as a video.
Participant Profile
- Name: Ivan
- Age: 22
- City: Bucharest (student at Politehnica University)
- Status / Occupation: Third-year bachelor student
- Shopping Interests: Clothing, textile products for dormitory (towels, bedding, etc.)
- Shopping Behavior: Mostly shops using phone; uses AliExpress, Temu, Shein, and eMAG
- Additional Notes: Has previous positive experience with Turkmen textiles (jeans and T-shirts). Values strong refund policies, buyer protection systems, and reliable delivery.
Interview 2 (Audio)
Face-to-face interview recorded as audio.
Participant Profile
- Name: Andrei
- Age: 25
- Status / Occupation: Student
- Shopping Interests: Clothing and home textiles (especially natural cotton materials)
- Shopping Behavior: Prefers online shopping because of better product variety
- Additional Notes: Values natural materials, relies heavily on real customer photos and detailed reviews, needs transparency about product origin and material authenticity.
Interview 3 (Audio)
Face-to-face interview recorded as audio.
Participant Profile
- Name: Habib
- Last Name: Said
- Age: 30
- City: Originally from Syria, currently in Romania
- Status / Occupation: Mechatronics Engineer, Master's student in Mechanical Engineering
- Shopping Interests: Unique, high-quality textile products, clothing, and international brands
- Shopping Behavior: Shops mostly via phone; checks customer reviews with real photos before purchasing
- Additional Notes: Trust depends strongly on real customer photos, verified sellers, honest material descriptions, and secure payment options. Open to trying Turkmen textiles if fast delivery and quality guarantees are provided.
OUR TEAM
Maksad Ermetov
IT and development
maksat0802.me@gmail.com
Gurban Choganov
Data analyst
Oraz Makyyev
Frontend Developer
Ogulnyyaz Amanova
Product Manager